A company description is an overview or summary of a business. It's an important part of a business plan that often briefly describes an organization's history, location, mission statement, management personnel and, when appropriate, legal structure. Whether you're writing the company description for the biography of your organization's website and social media pages or seeking support from investors, an interesting business description is helpful for promoting your business.

A business description is most relevant when starting a company but is often effective when maintained regularly as a business grows. Depending on the complexity of your business plan, it may be a brief paragraph or several pages long. When writing a business description, it's important to consider your target audience. Here are some intended audiences you might want to attract when creating an engaging description of your organization:

Investors: When looking for new investors, it's best to include vital information that might entice them to invest in your company. Try to showcase your unique business model and describe how you plan to ensure profitability.

Employees: If you want to hire candidates for roles or train new hires, it's often important to describe the culture of your company, expressing the passion and commitment behind those who helped create the company and providing an updated timeline of important milestones.

Customers: For businesses aiming to attract new customers, it's important to include unique details of your organization, including your company's history and what makes your products special.